The 2025 Guangzhou International Lighting Exhibition Press Conference was successfully held at the Guangya Building in Guangzhou
In 2025, the lighting industry is experiencing a triple overlay of “policy-driven growth, new consumption and marketing models, and technological integration.” Through continuous innovation in technology, application scenarios, and holistic brand marketing, the industry is unlocking new growth opportunities and advancing high-quality development.
The 30th Guangzhou International Lighting Exhibition (GILE) will focus on emerging market demands such as quality housing, urban renewal, commercial transformation, cultural tourism night economy, and indoor farming. With innovative themes and activity formats, GILE aims to help enterprises precisely target niche sectors.
Under the theme “360º+1 — Illuminating Life Beyond Limits”, GILE 2025 will be grandly held from June 9 to 12, 2025, at Areas A and B of the China Import and Export Fair Complex in Guangzhou.
GILE's "Three Major Leaps" Strategy —— From “Single-Point Technology” to a “Light-Tech Integrated Application Ecosystem”
Together with the concurrently held Guangzhou Electrical Building Technology (GEBT), GILE 2025 will span 250,000 square meters, covering 25 exhibition halls and featuring over 3,000 exhibitors from around the world. The exhibition not only showcases the complete lighting industry chain but also expands into a cross-industry ecosystem of integrated light and technology applications.
As part of its 30th anniversary blueprint, in addition to presenting the full lighting value chain, the exhibition will introduce five major cross-industry application zones, deepening its exploration of “light + technology” integration across diverse fields.
Hall 6.1, Area A: Light + Lifestyle Thematic Pavilion —— Dual-Core Strategy for Lighting Applications and Scene Realization
Core 1: Light + Lifestyle Thematic Pedestrian Street: Decoding Six Aesthetics of Living
Technological convergence and digitalization are reshaping the relationship between people and their environment, propelling the industry toward a "Light–Human–Lifestyle" integration trend — where technology transcends functional boundaries, design breaks free from scenario limitations, and value returns to human-centric warmth.
Debuting in 2025, the Light + Lifestyle Thematic Pavilion (Hall 6.1, Area A) draws inspiration from urban living routes to narrate the multifaceted beauty of light through spatial storytelling. Transitioning from traditional “lighting sales exhibitions” to a collaborative “aesthetic ecosystem,” the pavilion integrates lighting applications with lifestyle aesthetics.It will feature six themed pedestrian streets, each highlighting a unique lighting aesthetic:Art Deco Street, Contemporary Art Street, Modern Luxe Street, Parent-Child Wellness Street, Smart Architecture Street and Creative Optics Street.
Curated by Lao Yang in Hall 6.1: Building a Media-Driven OEM Cluster Mr. Yang Guoding, founder of Lao Yang Talks Lighting and the curator of the “Lao Yang Selects” area in Hall 6.1, shared:
“Leveraging the influence of the GILE IP, we aim to integrate new media resources for all-round promotional efforts, bridging online and offline channels to achieve deep engagement.
In terms of short video creation and distribution, we are not only focusing on domestic platforms but also actively expanding to international audiences via platforms like TikTok, significantly enhancing our global presence.
Furthermore, we are meticulously designing the ‘Lao Yang Selects’ zone in Hall 6.1. Inspired by the sharp intuition of new media thinking, the concept centers on ‘curated excellence’, bringing together diverse and distinctive OEM manufacturers into one cohesive industrial cluster.
This innovative layout allows visitors to efficiently discover quality manufacturers that meet their needs, promoting effective matchmaking and cooperation.”
Core 2 : Lighting Life Scenario Lab – Building a Model for a Closed-Loop Business Ecosystem
The Lighting Life Scenario Lab focuses on solving the "last-mile" challenges in lighting scenario applications. It aims to establish a value transformation platform that connects designers, integrators, and end users, closing the gap from design proposals to real-world implementation.
The lab adopts an “exhibition-led event” model, driven by closed-circle professional exchanges. It brings together key players from core segments promoting the practical application of lighting engineering, including:
Distributor Circle: Exploring retail transformation strategies for lighting scenarios and empowering distributors to upgrade into “lighting environment service providers.” Hotel Circle: Discussing how lighting reshapes the value logic of premium spaces. Commercial Space Circle: Decoding “Illuminomics” to reveal the influence of lighting environments on consumer decisions. Wellness & Elderly Care Circle: Studying healthy “lighting formulas” and defining aging-friendly lighting solutions.
Mr. Tang Bin, CEO of the Dazhaoming All-Media Platform, stated:
"Under traditional business models, many distributors have fallen into a fixed development trajectory, with increasingly conservative thinking and operations. To break this deadlock and inject fresh blood and vitality into the lighting industry, we have joined hands with GILE to launch the 'Search for 100 New-Generation Lighting Distributors' campaign.
Our goal is to discover and nurture a new generation of key players in the lighting industry, helping them break free from the constraints of conventional business practices, explore more growth opportunities amid industry transformation, and drive the lighting industry to new heights."
Mr. Dai Ming, host of "Ming Ge Talks Lighting" and founder of Mingcheng Culture, stated:
“To deeply explore the potential of lighting markets in emerging cities and build a high-level platform for industry exchange and cooperation, we will organize the Emerging Cities Distributor Conference during the 2025 GILE. This event will bring together seasoned distributors from high-potential emerging cities to engage in comprehensive and multi-level discussions, aiming to unlock the vast business opportunities within these growing markets.”
Mr. Lin Jiliang, Head of the Light Formula Research Institute, Senior Advisor of AODEBAO Lighting Group Asia Pacific, and Lighting Concept Consultant at IWBI, stated:
"Healthy lighting design must address the physiological and psychological needs of different groups across diverse time-space scenarios. Visually, it should focus on comfort, safety, clarity, and artistry to create a high-quality visual environment. On the non-visual side, it should consider circadian rhythm regulation and emotional impact.
In collaboration with GILE’s 'Light Scene Lab Zone' under the theme of 'Good Home, Good Lighting,' we aim to make healthy lighting data perceptible and visualized to enable scene-based interaction. Using smart sensors to monitor and visualize parameters, lighting systems can adaptively adjust according to user behavior and the environment, linking with other smart devices to build ideal spaces.
This is not only a breakthrough in intelligent lighting but also aligns with the goals of the healthy building industry. We look forward to realizing this collaboration and driving industry progress.”
Mr. Deng Qiuping, General Manager of Zhongshan Chuanggu Technology Co., Ltd., stated:
"Chuanggu adheres to original innovation from 0 to 1, promoting the transformation of academic achievements into industrial results and driving collaborative development in the lighting design industry. Through strategic partnerships with nearly 100 universities across China, the Hongxing·Chuanggu initiative has formed a university alliance.
Since its inception, it has organized over 100 industry-academia activities and received thousands of teachers and students nationwide, establishing a solid 'bridgehead' for nurturing design talents in the industry.
High-quality design does not merely rely on past data research. Instead, we should focus on designers' understanding of a better life and translate that vision into tangible outcomes. For the lighting industry, this presents a valuable opportunity for growth."
Luo Xiuming, Co-President of Dazhaoming Platform and Secretary General of the Nanhai Lighting Association, stated:
“The origin of China’s commercial lighting can be traced back to Nanhai, where the first downlight was born—marking a new era for the industry. With a spirit of innovation, Nanhai commercial lighting has driven the rapid advancement of China’s commercial lighting sector. Looking ahead, we hope Nanhai will continue to play a leading role, elevating China’s commercial lighting to new heights and shining brightly on the global stage.”
Hall 8.1 (Area A): Cultural & Tourism Visual Exhibition —— Driving a New Engine of Cross-Industry Integration
As the integration of culture, commerce, and tourism accelerates and becomes a new industry hotspot, consumer demand is shifting from mere sightseeing to immersive, multi-dimensional experiences.In response, GILE is partnering with Guangzhou Aladdin IoT Network Technology Co., Ltd. to present the "Cultural & Tourism Visual Exhibition" in Hall 8.1.
This exhibition focuses on the full lifecycle of cultural tourism projects—from planning and design to implementation and operation—creating an on-site ecosystem that reflects the complete industrial chain. It brings together top-tier brands across sectors such as: Nighttime cultural tourism, Performing arts theaters, Stage lighting, Projection equipment and Digital content.
Together, these sectors form a comprehensive display pathway that showcases the future of cultural tourism. With immersive, cutting-edge scenes and technologies, the exhibition serves as a powerful platform to activate cross-industry integration and ignite new growth engines.
Chen Yuzhao, General Manager of the Event Center of Guangzhou Aladdin IoT Network Technology Co., Ltd., stated:
"Hall 8.1’s Cultural & Tourism Visual Exhibition stands out with clear highlights. In response to the booming cultural tourism trend, we focus on visual engineering. The exhibitors are all targeting the engineering sector, in alignment with GILE’s strategic direction.
To emphasize visual engineering, we are organizing a new product showcase by leading brands, with business coverage spanning the entire industry chain.
Complementing this, we will host themed forums under the cultural tourism banner, along with various supporting activities to enhance lighting applications.
This year, we are also launching a practical, scenario-based visual integration planning concept—designed to be directly applicable to real-world scenic areas.”
Hall 3.2 (Zone A): GILE Smart AgriTech Lighting Award Launch —— Empowering the Trillion-Yuan AgriTech Track with Bio-Optical Innovation
The launch of the GILE Smart AgriTech Lighting Award marks a significant milestone in GILE’s ongoing “Light+” strategy, fostering interdisciplinary collaboration to accelerate innovation in smart agriculture. As China’s first professional award focused on the intersection of bio-optics and AgriTech, it is hosted by Guangzhou Guangya Messe Frankfurt Co., Ltd., with strong support from key national agricultural laboratories and top academic institutions.
Jointly supported by the Northeast Smart Agriculture Lab and Northwest Protected Horticulture Lab (Ministry of Agriculture and Rural Affairs), USTC Department of Optics, Hunan Optical Agriculture Center, Shanxi Agricultural University Tomato Industry Institute, and Guangdong Ocean University, the award recognizes groundbreaking achievements in Spectral technology for crop cultivation, Controlled Environment Agriculture (CEA), Intelligent facility agriculture, Aquaculture lighting and Photonic pest control.
The award features three categories: Excellence Award, Innovation Award, and Application Award, covering open-field farming, smart facility agriculture, livestock and aquaculture, and even medical beauty and wellness applications.
By bridging research, enterprise, and practical deployment, the GILE Smart AgriTech Lighting Award symbolizes a new era of integrated academic-industrial progress in China’s agricultural innovation ecosystem. It aims to promote high-quality, cost-effective, and eco-friendly agricultural development, injecting strong momentum into the modernization and sustainability of agriculture.
Xu Dong, Director of the Haoliang Solid-State Light Source Research Institute, stated:
“GILE has been advancing the fields of bio-optics and smart agriculture for several years with remarkable results. The Bio-optics & Smart Agriculture Zone has attracted over two million visits, most of them online.
Over the past four editions of the forum, nearly a hundred professors and researchers from universities and institutes have given presentations, offering rich content. Last year, the forum drew participation from six academicians, gaining widespread industry attention.
This year marks the inaugural Smart AgriTech Lighting Award, and some of the awarded technologies have reached advanced domestic and international standards, which will be introduced in upcoming publications. The GILE platform has become the only renowned platform—both in China and internationally—dedicated to promoting bio-optical technologies.
Key highlights this year include:An award ceremony for the Smart AgriTech Lighting Award during the opening ceremony (evaluation completed on June 8);The first-ever signing ceremony between universities and enterprises for bio-optics laboratory cooperation, aiming to foster joint efforts during the experimental stage;Joint exhibition participation by universities and companies, with plans to further explore school-enterprise collaboration models to enhance corporate technological capabilities.”
Hall 9.2 (Zone B): Smart Light & Health Ecosystem Pavilion —— Building a Full-Chain Intelligent Ecological Matrix with Light at the Core
The Smart Light & Health Ecosystem Pavilion in Hall 9.2 focuses on core industry trends such as “Smart Lighting + Healthy Lighting + Low-Carbon Lighting.” Following the themes of “ecosystem co-construction, scenario upgrades, and standards leadership,” the pavilion showcases industry practices where light, health, and technology are deeply integrated.
Hall 9.2 brings together the entire supply chain—from core hardware like IoT chips, sensors, and smart gateways to communication protocols, system integration, and certification/testing services. It features diverse application scenarios including commercial lighting, smart homes, and healthy lighting environments.
The pavilion encourages cross-sector collaboration among upstream and downstream enterprises, driving lighting companies to evolve from “product suppliers” into “scenario solution providers.” It also facilitates precise matchmaking between system integrators and traders, thereby activating synergy across the industry.
Hall 10.1 (Zone B): Trendy Living, Aesthetic Lifestyle Showcase —— Painting a New Paradigm of Living Aesthetics with Light
As a dazzling highlight of the 2025 GILE, Hall 10.1—titled the “Trendy Living Home Lighting Design Pavilion”—emerges as a pioneering platform for the integration of home aesthetics and lighting technology. As the core embodiment of the theme “Light + Aesthetic Living,” the pavilion embraces the concept of “Light and Shadow as Narrative, Life as Poetry,” redefining the emotional and spiritual essence of home spaces through three key dimensions: artistic lighting, smart interaction, and sustainable design.
Driven by both consumption upgrades and aesthetic awakening, home lighting has evolved beyond its function as a mere illumination tool. It has become a medium for lifestyle expression, cultural identity, and emotional resonance.
Hall 10.1 highlights three major trends: Scene-based storytelling in artistic lighting, Seamless interaction in smart lighting, and Ecological expression in sustainable design—presenting a transformative aesthetic experience where art meets technology and design dances with life.
Zhao Wenjing, Head of Luce e Design China, stated:
“In 2025, we will embark on a new chapter building upon our past achievements, with design as the core foundation, deeply exploring the story of harmony and coexistence between Eastern and Western design. Within the existing framework of ‘Light + Design,’ we aim to incorporate diverse cultural elements to enrich the depth of design expression.
From June 9th to 11th, Hall 10.1 will host a three-day series of five high-end design aesthetic dialogues. The event will be curated by JAX Lanzo, a distinguished figure with 20 years of international experience and a dual identity as both a French architect and lighting designer. With a diverse background spanning architecture, interior design, and urban planning, he upholds the philosophy of ‘sensing architecture without touch, and experiencing design through touch.’ His approach uses light and shadow as a medium for creation, offering a unique perspective to the event.”
"The concept of the 'Tale of Two Cities' originally stemmed from our strengths in the Italian design field and was intended to present a design dialogue between Milan and Guangzhou. However, we are not content with a simple geographical connection; instead, we aim to transcend spatial boundaries, guiding participants through time to hear the design voices of different eras. While tracing the past, we also reflect on current design trends."
"The event venue is circular in shape—a form that, in architectural language, symbolizes uniqueness and cohesion—perfectly aligning with the needs of the five scheduled forums. Its open surroundings create a dynamic inside-out interaction, establishing a platform for deep integration and exchange between Eastern and Western design aesthetics."
GILE's “Three Strategic Leaps” —— From Traditional Channel Marketing to Omnichannel Marketing
As the lighting industry shifts from product-based to ecosystem-based competition, traditional marketing channels are undergoing a deep transformation toward omnichannel strategies. The focus is evolving from merely “selling products” to “selling scenes, services, and experiences.”
To adapt, enterprises must center on user needs and build an integrated model of “offline experience + online services + data-driven insights + scenario-based ecosystems,” forming a closed-loop marketing system that covers the full customer base, end-to-end processes, and diverse use scenarios.
Looking ahead, with the continued advancement of AI and IoT technologies, omnichannel marketing will further evolve toward being intelligent, personalized, and ecosystem-oriented—becoming a key capability for lighting enterprises to overcome market homogeneity.
GILE X "Lao Yang Talks Lighting" — “Lao Yang Selects” Ignites a New Consumption Model with Internet-Driven Product Curation
In 2025, GILE partners with Mr. Yang Guoding, founder of Lao Yang Talks Lighting, to launch an innovative consumption model—“Lao Yang Selects” (Hall 6.1, Zone A). This initiative combines curated lighting products, a new media traffic matrix, and cross-border e-commerce to reshape traditional exhibition consumption dynamics.
The collaboration focuses on empowering B2B enterprises by integrating “traditional channels” with a multi-dimensional growth model of new media + e-commerce + immersive scenarios, reducing customer acquisition costs. Simultaneously, it enhances C-end brand visibility through content-driven, scene-based, and socialized marketing, shifting users from passive purchasing to active experience, and strengthening brand loyalty.
GILE X JD.com — “Ten Thousand Lights” Lighting Renovation Initiative: Reconstructing the Lighting Value Chain with Scenario-Based Upgrades
To meet growing demand for lighting upgrades in home renovations, refined apartment enhancements, and rental home improvements, JD.com is launching the “Ten Thousand Lights – Lighting Renovation Initiative” in collaboration with lighting brands. The initiative offers a one-stop solution featuring premium products, competitive pricing, and seamless service for lamp replacement and scenario-based lighting makeovers.
At GILE 2025, JD.com will officially unveil the project in Hall 6.1 (Zone A) with an interactive lighting renovation booth, showcasing four immersive zones: Smart Living Room Refresh, Aesthetic Bedroom Atmosphere, Healthy, Eye-Friendly Kids'Room and Elder-Friendly Lighting Room. These zones will visually demonstrate how lighting design elevates spatial ambiance.
The launch event will be held on June 9 at the 6.1 Hall Main Stage, featuring a live JD lighting livestream, where viewers can purchase the same lighting setups featured in the booth. JD will also provide worry-free, all-inclusive installation services for self-operated lighting products—no hidden costs.
Additionally, GILE will collaborate with influencers on Xiaohongshu (RED) to share highlights from the exhibition. JD and GILE will co-release promotional posters on JD’s 618 campaign page and official Weibo, driving audience engagement. Design professionals will also be invited as product tasting guests, and interactive photo check-in zones will enhance the visitor experience.
GILE's “Three Strategic Leaps” —— From Product Trading to Value Empowerment
The 2025 GILE "Value-for-Quality Development" is more than an exhibition upgrade — it's a forward-looking reflection on the lighting industry's transformation. In the era of new consumption, value-for-quality represents the ultimate response to user needs, while value empowerment is no longer a slogan, but a vital path for industrial upgrading.
Together with industry partners, GILE will push beyond technological boundaries, accelerate light application, and craft beautiful lighting through design, marking the lighting industry’s milestone transition from "manufacturing" to "quality crafting."
Alighting Award —— Upholding Fairness, Honoring Excellence
As the official accolade of GILE, the world’s largest lighting exhibition, the Alighting Award has, over the past 12 years, evolved into one of the most authoritative and internationally influential honors in the lighting industry. With its mission to set industry benchmarks and define future directions for lighting products and technologies worldwide, the award continues to shape the global lighting landscape.
In 2025, the 13th Alighting Award will focus on green, low-carbon, and intelligent connectivity, aligning with global energy transitions and smart city initiatives. Building on its high standards and rigorous criteria, this year’s award introduces an enhanced judging system, inviting emerging designers and senior electrical engineers to strengthen the professional breadth of the jury.
The 2025 edition attracted 1,059 organizations and individuals, submitting 1,371 projects. The National Excellent Lighting Awards were evaluated through public voting and project roadshows, resulting in 135 shortlisted Lighting Product Awards, 59 shortlisted Lighting Engineering Awards, 86 shortlisted Lighting Design Awards and 41 shortlisted Dawn Awards for Emerging Designers.
Additionally, the Regional Excellence Awards, aimed at fostering local innovation, were supported by 21 partner institutions. A total of 197 projects were recommended, with 119 accepted for review, ultimately resulting in 59 regional winners selected through strict evaluation criteria.
Lin Lixuan, Executive Secretary General of the Alighting Award and Editor-in-Chief of Alighting·Design, stated:
“Now in its 13th year, this public-interest award remains committed to the spirit of leadership, authority, fairness, and vision. It aims to encourage technological and product innovation within the industry, drive scientific and technological advancement, and guide the future direction of lighting products and technologies. Ultimately, the award seeks to contribute Chinese wisdom and solutions to the global lighting community.”
Lighting Appraisal —— Reconstructing Industry Value Through Light
The Alighting Award continues to expand its global influence by launching the “Lighting Appraisal” initiative, aiming to unite diverse forces across the lighting industry and foster a healthy ecosystem where 1 + 1 > 2. In 2025, appraisal events will be held in key lighting cities including Zhongshan, Guangzhou, Chongqing, Hangzhou, and Ningbo, gathering hundreds of judges and thousands of appraisers to jointly discover outstanding enterprises and products.
This initiative seeks to recommend quality products and suppliers to end users while generating brand visibility and feedback-driven improvement opportunities for suppliers. The cycle of appraisal → optimization → experience feedback establishes a virtuous loop, where continual innovation enhances user satisfaction. With this upgrade, the new edition of the award promises to inject fresh vitality into the global lighting industry and shape the future of lighting technology.
Regarding this year’s leap forward, Mr. Hu Zhongshun, General Manager of Guangzhou Guangya Messe Frankfurt Co., Ltd., stated:
“To leap is every lighting professional’s choice in pursuit of their dreams — lighting the way with passion to forge a brighter future and illuminate better lives. GILE moves forward hand in hand with the industry, bringing light into everyday life through action.”
